Privacy policy

Privacy Policy

Last updated: 24 April 2026

VELUNE operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated online shopping experience (the "Services").

Our store is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy explains how we collect, use, disclose, store and protect your personal information when you visit, use, or make a purchase through veluneofficial.com, or when you otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect or Process

When we use the term "personal information", we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person. Personal information does not include information that has been anonymised or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

Contact details: including your name, email address, billing address, shipping address and, where provided, phone number.
Order and transaction information: including products viewed, added to cart, purchased, returned, exchanged or cancelled, as well as your order history.
Payment information: including payment method, payment confirmation, billing details and transaction details. Payment card information is processed by our payment providers and is not stored directly by us.
Account information: including your login details, preferences, saved addresses and account settings, if you create an account.
Communications with us: including information you provide when contacting our support team by email.
Device and technical information: including your IP address, browser type, device type, operating system, network information and other unique identifiers.
Usage information: including how you interact with our website, pages viewed, links clicked, products viewed, cart activity and browsing behaviour.

2. Sources of Personal Information

We may collect personal information from the following sources:

Directly from you: when you place an order, create an account, subscribe to communications, contact us, or otherwise provide information to us.
Automatically through the Services: including through cookies, pixels, analytics tools and similar technologies when you visit or use our website.
From service providers: including Shopify, payment processors, shipping partners, analytics providers, fraud prevention tools and customer support systems.
From marketing and advertising partners: where permitted by law, including platforms that help us measure and improve our advertising campaigns.

3. How We Use Your Personal Information

We use your personal information for the following purposes:

To provide and improve our Services: including processing orders, accepting payments, arranging shipping, managing returns and exchanges, providing customer support and improving the shopping experience.
To fulfil our contract with you: including confirming your order, delivering products, providing order updates and handling post-purchase support.
To personalise your shopping experience: including remembering your preferences, showing relevant products and improving website functionality.
For marketing and advertising: including sending promotional emails where you have subscribed or where permitted by law, and showing relevant advertisements through third-party platforms.
For analytics and performance: including understanding how customers use our website, measuring campaign performance and improving our products, pages and services.
For security and fraud prevention: including detecting, investigating and preventing fraudulent, unauthorised, illegal or harmful activity.
For legal and compliance purposes: including complying with applicable laws, responding to lawful requests and enforcing our terms, policies and rights.

4. How We Disclose Personal Information

We may disclose your personal information to third parties where necessary to operate our store, provide the Services, comply with legal obligations or support our business operations.

This may include disclosure to:

Shopify: as our ecommerce platform provider.
Payment processors: including Stripe and other payment service providers used to process transactions securely.
Fulfilment and shipping partners: to process, prepare, ship and deliver your order.
Technology and service providers: including providers of hosting, analytics, customer support, email communication, fraud prevention and IT services.
Marketing and advertising partners: where permitted by law, to help us provide relevant marketing, measure campaign performance and improve our advertising.
Legal, regulatory or government authorities: where required by law, legal process or to protect our rights, users, business or Services.
Business transaction parties: in connection with a merger, acquisition, restructuring, financing, sale of assets or similar business transaction.

We do not sell your personal information in the ordinary meaning of the word. However, certain privacy laws may define some advertising or analytics activities as "sharing" or "selling". Where applicable, you may have the right to opt out of such activities.

5. Relationship with Shopify

Our Services are hosted and supported by Shopify. Shopify may collect and process personal information about your access to and use of the Services in order to provide, support, protect and improve the ecommerce services made available to us and to you.

Information you submit through our store may be transmitted to and processed by Shopify and other service providers, including in countries other than where you live.

To learn more about how Shopify processes personal information, you can review Shopify's Consumer Privacy Policy at: https://www.shopify.com/legal/privacy/app-users .

Depending on where you live, you may also exercise certain privacy rights related to Shopify's processing through the Shopify Privacy Portal: https://privacy.shopify.com/en .

6. Cookies and Similar Technologies

We use cookies, pixels and similar technologies to operate our website, remember your preferences, understand website performance, improve your shopping experience and support marketing and advertising activities.

Cookies may be set by us, Shopify, analytics providers, advertising partners or other service providers. You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

7. Marketing Communications

If you subscribe to our marketing communications, we may send you promotional emails about products, offers, updates and other content related to VELUNE.

You may opt out of promotional emails at any time by using the unsubscribe link included in our emails or by contacting us at support@veluneofficial.com.

Even if you opt out of marketing communications, we may still send you non-promotional messages related to your orders, account, transactions, customer support requests or legal notices.

8. Third-Party Websites and Links

Our Services may contain links to websites, platforms or services operated by third parties. If you follow links to third-party websites, you should review their privacy policies, security practices and terms.

We are not responsible for the privacy, security, accuracy or practices of websites or services that are not operated or controlled by us.

9. Children's Data

Our Services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are a parent or guardian and believe that a child has provided us with personal information, please contact us at support@veluneofficial.com so that we can take appropriate action.

10. Security and Retention of Your Information

We use reasonable technical, organisational and administrative measures designed to protect personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We retain your personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the Services, fulfil orders, comply with legal obligations, resolve disputes, prevent fraud and enforce our agreements.

11. International Transfers

Because VELUNE is operated by a business registered in Brazil and uses international service providers, your personal information may be transferred to, stored or processed in countries outside the country where you live, including Brazil, the United States and other countries where our service providers operate.

If we transfer personal information from the United Kingdom or European Economic Area to a country that has not been recognised as providing an adequate level of protection, we will rely on appropriate safeguards where required by applicable law, such as standard contractual clauses or equivalent transfer mechanisms.

12. Your Rights and Choices

Depending on where you live, you may have certain rights in relation to your personal information. These rights may include:

Right of access: the right to request access to the personal information we hold about you.
Right to correction: the right to request that inaccurate or incomplete personal information be corrected.
Right to deletion: the right to request deletion of your personal information in certain circumstances.
Right to portability: the right to receive a copy of certain personal information in a structured, commonly used and machine-readable format.
Right to object: the right to object to certain types of processing, including direct marketing.
Right to restrict processing: the right to request that we limit the processing of your personal information in certain circumstances.
Right to withdraw consent: where processing is based on consent, you may withdraw your consent at any time.

These rights are not absolute and may apply only in certain circumstances. We may need to verify your identity before responding to a request.

To exercise your rights, please contact us at support@veluneofficial.com.

13. UK and EEA Privacy Rights

If you are located in the United Kingdom or the European Economic Area, you may have additional rights under applicable data protection laws, including the UK GDPR or EU GDPR, as applicable.

Where required, we process your personal information based on one or more lawful bases, including:

performance of a contract with you;
our legitimate interests, where not overridden by your rights and interests;
your consent, where required;
compliance with legal obligations.

You may also have the right to lodge a complaint with your local data protection authority. In the United Kingdom, this is the Information Commissioner's Office (ICO).

14. Complaints

If you have concerns about how we process your personal information, please contact us first at support@veluneofficial.com so that we can try to resolve the issue.

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.